Justin Kausel • Fondateur & Premier Copropriétaire
01 / 12
Brand DNA • The Feeling
Your standing desk faces the Laurentians through floor-to-ceiling glass.
You don't check if the WiFi works. It always works.
Friday afternoon — laptop closed, mountain in eight minutes.
Saturday morning — the sauna is hot before you wake up.
Nobody texts you about the pipes. Nobody asks about checkout.
Because it's yours.
Your name. Your deed. Your rhythm.
02 / 12
The Tax · wound named
Three years of receipts. One chalet on the deed.
It's not a problem of will. It's a problem of structure.
Three years on Airbnb cost me $120,000 and zero equity. There's a name for what I was paying — three letters: C · U · T. The cheque for the rental isn't the whole tax. The rest is the research, the worry, the re-learning. What a deeded chalet buys back is peace of mind.
C
Constant Reset
Every rental starts from zero. New WiFi. New layout. 23 minutes to regain focus after each interruption.
Your solution: a workspace that remembers you.
U
Unproductive
Day 1 is setup day. Groceries. Orientation. Your recharge weekend becomes another logistics project.
Your solution: arrive and everything is ready.
T
Time-Consuming
Hours searching. Comparing. Booking. Every dollar builds someone else's equity.
Your solution: a place that's already yours.
03 / 12
The Origin
Three years. $120,000 in Airbnb. Zero equity.
48 months. 25 iterations of a financial model.
I finished a client pitch from a McDonald's parking lot because the chalet WiFi died. $500 a night for that.
I bought the first stake myself. Pioneer 01.
Justin Kausel
Fondateur & Premier Copropriétaire
04 / 12
The Concept
You buy 10% of a luxury chalet.
Your name on the deed.
Everything is managed.
10%
Your ownership stake
37
Nights per year
0
Management hassle
QC
Quebec Land Registry
Not a rental. Not a timeshare.A real deed.
05 / 12
Brand Personality
CoChalet. Co + chalet. Bilingual.
Serenity
Own without managing.
Pride
Your name on the deed.
Belonging
A circle. Not a market.
Archetype
Explorer + Guardian.
Emotion
Serenity. Pride. Belonging.
Tone
Warm precision. Zero superlatives.
Messages
Your deed. Your rhythm. Your chalet prepared.
Storytelling
Pioneer 01 : 48 months from the Laurentians. I built the place I couldn't find.
Slogan
Own It. Use It. Love It. Choisis-le. Vis-le. Aime-le.
Visual
Interior light. Desk beside the spa.
Aurora
Summit
Alpine
Hearth
Personas
DW76% • Remote 36-50
PCGrowth • Families
TPSignal • 45-60
06 / 12
Moodboard
Visual Identity
Storefront
Raw. Cinematic. Authentic.
The human absent but their presence visible.
Engine
Lifestyle. Warm. Aspirational.
The calm of a place that doesn't need to sell itself.
